First Citizens has long been known as a bank that puts a real premium on building long-term relationships with its customers. If you talk to those customers, you’ll hear great stories about the help First Citizens bankers give above and beyond expectations and the friendliness, warmth and respect the brand delivers year in, year out. Factory first launched the Forever First campaign in September 2013. Three years (and change) later, the time felt right to shine a light on the people who keep the Forever First promise on a daily basis: The associates. Working with legendary filmmaker Errol Morris – and Igor Kovalik supervising all post production – we’ve crafted a series of new TV commercials and web films, all of them unscripted, that allows the women and men of First Citizens to share their thoughts on what makes this great brand tick.