If you’ve seen our “Reminder” campaign to promote our neighborhood, Downtown Royal Oak, you’ll understand that the platform extends nicely to the holidays.
Because that campaign is all about occasions: Going out for dinner, getting your hair done, hitting the bars and restaurants, meeting someone for coffee, spending time with the family. And what’s more occasion-y than the biggest occasion on the calendar every year?
So we (Tom Parr, Izabela Skonieczka and Kelsey Kaptur) did a little extra photography (we do most of our own photography), created some new billboards, social posts and banner ads and produced some new radio. Featuring our campaign voice talent, Anita Jung (courtesy of iGroup), with audio work by Russ Fitzpatrick at Ron Rose Milagro.