In early autumn, we put the finishing touches on our new campaign promoting Downtown Royal Oak. So what was next? Putting together a mini campaign-within-the-campaign to promote Downtown during the holiday season! With four radio commercials and a variety of billboards, banner ads and social media posts. All focused on the shops, restaurants and entertainment venues in our home turf. All photography by the Factory photo team (Izabela Skonieczka, Kelsey Kaptur and Tom Parr), audio production courtesy of Ron Rose Milagro, music by Yessian Music and voice work by Anita Jung via iGroup. And a little bit of copy by Mark Lantz.