Storytelling…
. . . is something you hear a lot about in the ad business. It can mean different things. The way a narrative unfolds…
Read More. . . a dream assignment, if you ask me. Why? I like wine, a lot. I also like Michigan, also a lot. Therefore, when the opportunity came to work with the folks at the Michigan Wine Collaborative to promote this great state’s great wine industry, that got my attention.
. . . is something you hear a lot about in the ad business. It can mean different things. The way a narrative unfolds…
Read More. . . is new news here at Factory. We’re looking to add a writer (I actually hate the word “copywriter” because it sounds…
Read More. . . or at least you have a pretty good idea. You immediately have the impression somebody’s the right person for a job…
Read More. . . by any measure of what it means to be a bad man. He was abusive to the woman in his life;…
Read More. . . what you agree to. That’s an important takeaway from what transpired this year (and a bit of last year) as we…
Read More. . . Skonieczka. That last name is pronounced Skoy-nyetch-kuh. At least that’s the way I pronounce it, so it must be right. She…
Read More. . . was the theme here at Factory yesterday. We’re looking to hire a new copywriter and found ourselves in a “fish where the…
Read More. . . is one of those LinkedIn tropes that drives me up a wall. That’s because 99% of the time when you see…
Read More. . . are you looking for? It’s a question I’ve heard a lot since we started Factory. I think when people ask it,…
Read More. . . for a lot of reasons: Detroit, where we live, is a factory town. Cleveland, where I grew up, is a…
Read More. . . is a contentious thing, apparently. At least that’s the impression I got from this book I started reading a while back….
Read More. . . in the advertising business is a subject much discussed, debated, argued and even, sometimes, ridiculed. On the one hand, advertising…
Read More. . . are relative constructs, of course. How big does something have to be to qualify as “big” in the common sense…
Read More. . . might sound like an exaggeration. But isn’t. Way back in June 1976, the summer when I was 12 years…
Read More. . . are of course wildly outnumbered by those that do. The science fiction writer Theodore Sturgeon long ago tersely framed an observation…
Read More. . . get me down. Here you have the greatest branded good ever devised. Ever. And this incredible diversity of vehicle types,…
Read More. . . was a year ago today. It was overcast in Cleveland, Ohio. It was cool outside. And it was the day my…
Read More. . . gets about 300 thousand hits on Google. “Marketing and faith” gets about 200 thousand. One might expect more, but one…
Read More. . . supervisors, superiors, directors, chiefs, captains, head honchos. There’s a reasonably broad vocabulary for describing those in the workplace in charge of…
Read More. . . have been on my mind these days. On April 2, Factory celebrates our first second anniversary. We’ll also have a second second…
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