In 1968, the Genesee County Parks were born. In the decades since, the Parks have grown into Michigan’s biggest and most diverse county park system. Factory had the privilege of creating a campaign to celebrate this golden anniversary. So we brought together citizens from across the Greater Flint area to talk to us – unscripted and from the heart – about what Genesee County Parks mean to them and to the community. Their thoughts and memories became the basis for an integrated communication campaign that brought together television and radio commercials, print and online advertising, social media posts, web content and more.