Wealth. It’s not just something nice to have, it’s a responsibility to take care of. To protect and grow. Because the wealth you build is your guarantee against an uncertain future. For yourself, your family, your business.
That’s the thought that underpins the platform we created for First Citizens Wealth Management. We focus the message on the big questions people need to ask about their money – where are they going, how high are their aspirations – and use those themes to create a look that’s different from the run-of-the-mill “rich people being rich” stock photos so many premium financial services seem to rely on.
No, it’s definitely not the same-old-same-old kind of wealth platform. But it has helped create a unique visual impression across a broad body of work . . . from brochures to business cards to invitations to direct mailers to presentation decks and more.
Besides, what does a rich person look like any more? Turns out, pretty much like everybody else.