Point of Sale - Factory Detroit Incorporated

The “Forever First” campaign, the first for our inaugural client First Citizens Bank, was as wide reaching as it was ambitious. A large part of the work we did in rebranding was producing all new print and branch merchandising collateral for their 400+ branches across the United States. Factory teamed up with Jimmy Williams Productions of North Carolina to capture the images that later became the foundation of our OOH, Print & Point of Sale campaign.