If you’ve never spent any time in the Flint area, you may not know the Genesee County Parks. Once you do get to know them, you’ll want to keep exploring. That’s because the Genesee County Parks are Michigan’s biggest and most diverse county park system. With over 20 individual properties and amenities that range from campgrounds to equestrian facilities to Michigan’s best off-road vehicle park to a nature preserve and arboretum to the historical Crossroads Village and Huckleberry Railroad.
This year, the Parks are celebrating their 50th anniversary. And Factory worked with them to put together a campaign celebrating not just the milestone but the connection between Genesee County’s people and its parks.
The campaign – which includes television and radio commercials, online and print advertisements, social media content and more – features community members and their unscripted thoughts about the Genesee County Parks: Memories from growing up, the role the Parks play in their lives today, the importance the Parks have in the Flint & Genesee community.
It all ties up with a new brand line to mark the anniversary: “They’re Our Parks. They’re Your Parks. The Genesee County Parks.”
View more work from the 50th anniversary campaign here.
Special thanks to Factory friends who helped us deliver this campaign on time and in budget:
Henry Bourne Joy IV
Director of Photography
Miles Marie Clark
Cathel Color Company
Ron Rose MIlagro
Ron Rose Milagro