Teen Cancer America “Loveseat”
Way back in 2015, we did our first work on the subject of teen cancer. Our client, First Citizens Bank, had just signed on as a major sponsor of Teen Cancer America…
read more
My home of homes is . . .
… Cleveland, Ohio. It’s where I was born. Where I was baptized. Where I went to college. And grad school. It’s where I worked…
read more
CSU Foundation
Two years ago, Factory founder Mark Lantz joined the board of the Cleveland State University Foundation. As a double alumnus (Bachelor of Arts in English 1987, Master…
read more
RTA
Southeast Michigan has long been The Land Where Car Is King. It’s the Motor City, after all. For some six generations now, the fortunes of this region have been tied to the cars…
read more
FACTORY LAUNCHES “COOL IS HOT”
CAMPAIGN FOR TASTE MICHIGAN
When it comes to Michigan wine, the thing to know is “Cool Is Hot.”
That’s the theme of Factory’s new ad campaign for Taste Michigan, the Michigan…
Taste Michigan
At Factory, we like Michigan. A lot.
We also like wine. Also a lot. Put the two together and you have a dream assignment…
Wine plus Michigan equals . . .
. . . a dream assignment, if you ask me. Why? I like wine, a lot. I also like Michigan, also a lot. Therefore,…
read more
Factory Creates ‘Taste Michigan’ Brand
To Promote State’s Wine Industry
Next time you’re thinking about enjoying a glass of wine, Michigan’s wine industry has a suggestion for you: “Taste Michigan.”
read more
Winter is the most . . .
. . . divisive season. Pretty much everybody loves autumn and spring. Most people like summer even if they prefer it not get too…
read more
Storytelling…
. . . is something you hear a lot about in the ad business. It can mean different things. The way a narrative unfolds…
read more